Born Richard Davidson, he chose the new MC name of “Rich London” to allow the memory of his deceased uncle live on. Rich London was a man who believed strongly in family, so much so that he lost his life protecting them against a home invasion. He taught many valuable lessons, and through these teachings the artist “Rich London” became a natural leader, and a known member in his Hip Hop community. This mc hails from the Scarborough section of Toronto, Canada. He is the cousin of Toronto's hip hop legend Maestro Fresh-Wes.