From Rap Dictionary
New term Eckō or Eckō Unltd. or Eckō Unlimited is a hiphop clothing brand founded in 1993 by Mark Ecko. The World-Famous Rhino Brand. An urban fashion-based cultural compass pointed squarely at the new world market and commercial success. Ecko has also got a feminine line and a kids line; Ecko Red and Ecko Kids.
Also visit http://www.eckounltd.com